GEORGIOS ADAM | Digital Transformation | Industry Impact Award
GEORGIOS ADAM, University of Piraeus, Greece
Adam Georgios ๐ is a Ph.D. candidate in Business Administration at the University of Piraeus and a seasoned expert in digital and shopper marketing. With a strong academic foundation in economic strategy and regional development, he currently serves as Digital Transformation Manager at Sarantis Group ๐. Adam has steadily advanced through roles in marketing and business analysis, reflecting a deep understanding of consumer behavior and strategic implementation. His academic contributions include research on digital transformation in retail ๐. Outside of work, Adam enjoys music ๐ถ and free diving ๐, showcasing a balanced blend of analytical rigor and creative passion.
Professional profile :
Suitability for Best Researcher Award :
Adam Georgios is a Ph.D. candidate in Business Administration with a focused research interest in digital transformation in retail, a domain highly relevant in today’s rapidly evolving business landscape. His dual role as an academic researcher and industry professional (Digital Transformation Manager at Sarantis Group) gives him a unique advantage in producing applied, impactful research. He effectively bridges theoretical frameworks with real-world applications, contributing to both scholarly knowledge and practical innovation.
Education & Experience :
๐ Education :
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๐ Ph.D. Candidate, Business Administration โ University of Piraeus (2022โPresent)
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๐ MSc, Economic and Business Strategy โ University of Piraeus (2014โ2016, Distinction)
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๐๏ธ BSc, Economic and Regional Development โ Panteion University (2006โ2010)
๐ผ Professional Experience :
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๐ Digital Transformation Manager โ Sarantis Group (2023โPresent)
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๐๏ธ Shopper Marketing Manager โ Sarantis Group (2019โ2023)
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๐ Shopper Marketing Assistant โ Sarantis Group (2016โ2019)
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๐ Business Analyst โ WIND Hellas (2015โ2016)
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๐๏ธ Executive Assistant โ BRINKS HELLAS (2013โ2014)
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๐งพ Cashier Sales Associate โ HLEKTRONIKH (2012)
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๐งธ Sales Representative & Merchandiser โ JUMBO (2011โ2012)
Professional Development :
Adam Georgios continually enhances his expertise through targeted training and professional development ๐. He has completed seminars in shopper-centric category management ๐๏ธ, financial services ๐ฐ, and governance in economic performance ๐. His proficiency spans various tools including SAP, SPSS Modeler, and Nielsen databases, equipping him with advanced data analysis and ERP skills ๐ป. Adam also holds a Certificate of English Language Proficiency ๐ฌ๐ง. His tech-savviness and commitment to lifelong learning make him a strong asset in digital innovation initiatives ๐. These efforts reflect his drive to lead transformative projects with both strategic depth and operational agility โ๏ธ.
Research Focus :
Adam Georgios focuses his research on Digital Transformation Strategies within the Retail Value Chain ๐๐ก. His doctoral work and publications explore how companies can effectively integrate technology to enhance performance, customer experience, and competitive advantage. Adam investigates models that align digital tools with business objectives, considering factors like consumer trends, innovation adoption, and cost differentiation ๐. His MSc dissertation analyzed best-cost and differentiation strategies of leading Greek retailers ๐ช. Through his academic and industry experience, he bridges the gap between theory and real-world application, contributing valuable insights to the evolving digital commerce ecosystem ๐๐ฑ.
Awards & Honors :
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๐ MSc Degree with Distinction โ University of Piraeus
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๐ Ph.D. Candidature Awarded โ Department of Business Administration, University of Piraeus
Publication Top Notes :ย
Title: Strategies for Shaping and Implementing Digital Transformation in the Retail Value Chain
Citation (APA Style):
Adam, G., & Kopanaki, E. (2025). Strategies for Shaping and Implementing Digital Transformation in the Retail Value Chain. Procedia Computer Science, 256, 504โ512.
Conclusion :
While Adam is still in the doctoral phase of his academic journey, his track record of research aligned with high-impact industry practices, combined with a clear focus on digital transformation, makes him a strong contender for the Best Researcher Awardโparticularly within emerging researcher or industry-focused research categories. With continued publication and academic engagement, he is well-positioned to become a leading figure in business research.