Assist. Prof. Dr. Supattana Sukratis a distinguished academic at the Faculty of Commerce and Management, Prince of Songkla University, Trang Campus. With a Ph.D. in Information Technology from King Mongkut’s University of Technology Thonburi, her expertise spans Digital Business, Digital Transformation, Social Commerce, and Management Information Technology. She has actively contributed to various research projects, including studies on digital transformation maturity models, sustainability performance, and agri-digital innovation in Thailand and Southeast Asia. Assist. Prof. Dr. Supattana Sukrat has authored influential works such as A Digital Business Transformation Maturity Model for Micro Enterprises in Developing Countries and numerous papers in the Journal of Education and Innovative Learning. Her earlier research includes frameworks for recommendation systems in social commerce and analyses of e-commerce strategies for local enterprises. With 89 citations by 87 documents, 6 publications, and an h-index of 5, she has demonstrated consistent research impact in the field of information systems and digital innovation.Assist. Prof. Dr. Supattana Sukrat dedication to integrating digital transformation into education and business development continues to shape sustainable growth and technology adoption in emerging markets.
Featured Publication
Sukrat, S., and Leeraphong, A. (2023). A digital business transformation maturity model for micro enterprises in developing countries. Global Business and Organizational Excellence, 00, 1–28.
Sukrat, S., and Leerapong, A. (2022). An effect of teaching and learning based on work-integrated learning and multidisciplinary instruction in digital marketing and emerging technologies subject. Journal of Education and Innovative Learning, 2(3), 205–222.
Leerapong, A., and Sukrat, S. (2022). Developing learners’ competency through project-based learning: Case study of digital marketing and management course, Faculty of Commerce and Management, Prince of Songkla University, Trang Campus. Journal of Education and Innovative Learning, 2(1), 35–49.
Sukrat, S., and Papasratorn, B. (2018). An architectural framework for developing a recommendation system to enhance vendors’ capability in C2C social commerce. Social Network Analysis and Mining, 8(1), 1–13.
Sukrat, S. (2015). Guidelines for business directions of e-commerce for OTOP. University of the Thai Chamber of Commerce Journal (Humanities and Social Sciences), 35(1), 50–64.