Assist Prof Dr. Piyush Ranjan | Digital Transformation | Best Researcher Award
Assist Prof Dr. Piyush Ranjan, Xavier School of Management, India
Dr. Piyush Ranjan is an Assistant Professor at XLRI β Xavier School of Management, specializing in Marketing. He holds a Ph.D. from IIT Roorkee, focusing on enhancing business performance through pricing capability in Indian SMEs. With a background in Commerce from Delhi University, he brings expertise in industrial marketing, pricing, and marketing management. Dr. Ranjan is an active researcher and reviewer for esteemed journals, and has received honors such as the UGC-JRF qualification and academic excellence awards. His passion for teaching is reflected in his involvement in MOOCs and workshops, along with his contributions to student societies. ππ¨βπ«
Professional Profiles : π
Education: π
Ph.D. in Marketing, IIT Roorkee π¬ Research Topic: Enhancing business performance through pricing capability: Evidence from Indian SMEs π M.Com., Hindu College, Delhi University π B.Com. (Hons), Hansraj College, Delhi University π UGC-NET JRF Qualified
Work Experience: π¨βπ«
Assistant Professor at XLRI β Xavier School of Management, Jamshedpur
Conference and Workshops: π
Presented at Management Doctoral Colloquium, IIT Kharagpur π Attended workshop on ‘Reference Management using Mendeley’ at IIT Roorkee
Research & Teaching Interests: π¬
Pricing, Organizational Capabilities, SMEs Performance π Industrial (B2B) Marketing, Marketing Management, International Business
Teaching Assistant (NPTEL MOOCs): π¨βπ«
Marketing Research and Analysis, International Business
Data Analysis Skills: π
PLS-SEM (SmartPLS 4), Process Macro, AMOS, SPSS
Honors, Awards & Memberships: π
Ad-hoc Reviewer for various journals π Academic Excellence Award by Delhi University Students Union π₯ 1st rank in STOCKMIND COMPETITION at National Level organized by ICICI DIRECT π Active member of The Literacy Group, NSS, Hansraj College
Publications Top Notes :
- IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence
- Published Year: 2023
- Journal: Industrial Management and Data Systems
- Cited by: 2 Citations
- Market-based organizational learning, pricing capability and business performance: the moderating effects of coordination mechanism and environmental dynamism
- Published Year: 2023
- Journal: Journal of Business and Industrial Marketing
- Cited by: 5 Citations
- Examining the antecedents and consequences of pricing capability: evidence from SMEs
- Published Year: 2023
- Journal: Journal of Business and Industrial Marketing
- Cited by: 7 Citations
- SMEs Combating Turbulence: Examining the Role of Pricing Capability in Mitigating Market Turbulence and Improving Business Performance
- Published Year: 2023
- Journal: Journal of Global Marketing
- Cited by: 1 Citation
- Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness
- Published Year: 2023 (Article in Press)
- Journal: Australasian Marketing Journal
- Cited by: 4 Citations