Supattana Sukrat | Digital Transformation | Best Researcher Award

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Research Award Review

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Assist. Prof. Dr. Supattana Sukrat | Digital Transformation | Best Researcher Award

Lecturer, Prince of Songkla University, Trang Campus, Thailand

Assist. Prof. Dr. Supattana Sukrat is an accomplished scholar and Assistant Professor in the Faculty of Commerce and Management at Prince of Songkla University, Trang Campus, Thailand. She specializes in digital transformation, digital business, social commerce, and management information technology. Dr. Sukrat holds a Ph.D. in Information Technology from King Mongkut’s University of Technology Thonburi (2018), an M.Sc. in Management Information Technology from Prince of Songkla University (2007), and a B.Sc. in Management of Information Technology (Informatics) from Walailak University (2001). Her research focuses on digital transformation strategies for enterprises, technology adoption in agriculture and tourism, and sustainability in business performance, with emerging interests in social commerce and digital maturity models. She has led key projects, including developing a digital transformation maturity model for micro-enterprises (2022), designing an information system for creative tourism (2019), agri-digital innovation for sugarcane cultivation (2023), and sustainability performance assessment for Southeast Asian companies (2024). These initiatives demonstrate her ability to translate academic research into practical solutions benefiting communities and industries. Assist. Prof. Dr. Supattana Sukrat has published in Scopus and IEEE-indexed journals, with six documents, 89 citations, and an h-index of 5, reflecting international recognition. She has successfully secured research grants, collaborated with interdisciplinary teams, and contributed to rural business development in Thailand. Her expertise spans digital maturity modeling, information system design, sustainability performance assessment, and technology transfer for community advancement. Recognized for her leadership in promoting digital innovation and sustainable practices, she actively engages in academic networks, peer-review roles, and collaborative platforms to advance digital literacy and business transformation. Her vision is to empower small enterprises, enhance agricultural innovation, and support sustainable regional and global development. Through her academic excellence and community-focused initiatives, Assist. Prof. Dr. Supattana Sukrat exemplifies a researcher whose work bridges theory and practice, fostering innovation, societal impact, and the next generation of digital business leaders.

Profile: Scopus | Google Scholar | ResearchGate | IEEE Xplore 

Featured Publications

Sukrat, S., & Leeraphong, A. (2023). A digital business transformation maturity model for micro-enterprises in developing countries. Global Business and Organizational Excellence, 42(2), 1–28.

Sukrat, S., & Leeraphong, A. (2022). An effect of teaching and learning based on work-integrated learning and multidisciplinary instruction in digital marketing and emerging technologies subject. Journal of Education and Innovative Learning, 2(3), 205–222.

Leeraphong, A., & Sukrat, S. (2022). Developing learners’ competency through project-based learning: Case study of digital marketing and management course, Faculty of Commerce and Management, Prince of Songkla University, Trang Campus. Journal of Education and Innovative Learning, 2(1), 35–49.

Sukrat, S., & Papasratorn, B. (2018). An architectural framework for developing a recommendation system to enhance vendors’ capability in C2C social commerce. Social Network Analysis and Mining, 8(1), 1–13.

Sukrat, S. (2015). Guidelines for business directions of e-commerce for OTOP. University of the Thai Chamber of Commerce Journal (Humanities and Social Sciences), 35(1), 50–64.

Mr. GEORGIOS ADAM | Digital Transformation | Industry Impact Award

GEORGIOS ADAM | Digital Transformation | Industry Impact Award

GEORGIOS ADAM, University of Piraeus, Greece

Adam Georgios 🎓 is a Ph.D. candidate in Business Administration at the University of Piraeus and a seasoned expert in digital and shopper marketing. With a strong academic foundation in economic strategy and regional development, he currently serves as Digital Transformation Manager at Sarantis Group 🚀. Adam has steadily advanced through roles in marketing and business analysis, reflecting a deep understanding of consumer behavior and strategic implementation. His academic contributions include research on digital transformation in retail 🛒. Outside of work, Adam enjoys music 🎶 and free diving 🌊, showcasing a balanced blend of analytical rigor and creative passion.

Professional profile :

Google Scholar

Suitability for Best Researcher Award :

Adam Georgios is a Ph.D. candidate in Business Administration with a focused research interest in digital transformation in retail, a domain highly relevant in today’s rapidly evolving business landscape. His dual role as an academic researcher and industry professional (Digital Transformation Manager at Sarantis Group) gives him a unique advantage in producing applied, impactful research. He effectively bridges theoretical frameworks with real-world applications, contributing to both scholarly knowledge and practical innovation.

Education & Experience :

🎓 Education :

  • 📘 Ph.D. Candidate, Business Administration – University of Piraeus (2022–Present)

  • 🎓 MSc, Economic and Business Strategy – University of Piraeus (2014–2016, Distinction)

  • 🏛️ BSc, Economic and Regional Development – Panteion University (2006–2010)

💼 Professional Experience :

  • 📍 Digital Transformation Manager – Sarantis Group (2023–Present)

  • 🛍️ Shopper Marketing Manager – Sarantis Group (2019–2023)

  • 🛒 Shopper Marketing Assistant – Sarantis Group (2016–2019)

  • 📊 Business Analyst – WIND Hellas (2015–2016)

  • 🗂️ Executive Assistant – BRINKS HELLAS (2013–2014)

  • 🧾 Cashier Sales Associate – HLEKTRONIKH (2012)

  • 🧸 Sales Representative & Merchandiser – JUMBO (2011–2012)

Professional Development :

Adam Georgios continually enhances his expertise through targeted training and professional development 📚. He has completed seminars in shopper-centric category management 🛍️, financial services 💰, and governance in economic performance 📈. His proficiency spans various tools including SAP, SPSS Modeler, and Nielsen databases, equipping him with advanced data analysis and ERP skills 💻. Adam also holds a Certificate of English Language Proficiency 🇬🇧. His tech-savviness and commitment to lifelong learning make him a strong asset in digital innovation initiatives 🌐. These efforts reflect his drive to lead transformative projects with both strategic depth and operational agility ⚙️.

Research Focus :

Adam Georgios focuses his research on Digital Transformation Strategies within the Retail Value Chain 🛒💡. His doctoral work and publications explore how companies can effectively integrate technology to enhance performance, customer experience, and competitive advantage. Adam investigates models that align digital tools with business objectives, considering factors like consumer trends, innovation adoption, and cost differentiation 📊. His MSc dissertation analyzed best-cost and differentiation strategies of leading Greek retailers 🏪. Through his academic and industry experience, he bridges the gap between theory and real-world application, contributing valuable insights to the evolving digital commerce ecosystem 🌍📱.

Awards & Honors :

  • 🏆 MSc Degree with Distinction – University of Piraeus

  • 🏅 Ph.D. Candidature Awarded – Department of Business Administration, University of Piraeus

Publication Top Notes : 

Title: Strategies for Shaping and Implementing Digital Transformation in the Retail Value Chain

Citation (APA Style):
Adam, G., & Kopanaki, E. (2025). Strategies for Shaping and Implementing Digital Transformation in the Retail Value Chain. Procedia Computer Science, 256, 504–512.

Conclusion :

While Adam is still in the doctoral phase of his academic journey, his track record of research aligned with high-impact industry practices, combined with a clear focus on digital transformation, makes him a strong contender for the Best Researcher Award—particularly within emerging researcher or industry-focused research categories. With continued publication and academic engagement, he is well-positioned to become a leading figure in business research.