Supattana Sukrat | Digital Transformation | Best Researcher Award

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Assist. Prof. Dr. Supattana Sukrat | Digital Transformation | Best Researcher Award

Lecturer, Prince of Songkla University, Trang Campus, Thailand

Assist. Prof. Dr. Supattana Sukrat is an accomplished scholar and Assistant Professor in the Faculty of Commerce and Management at Prince of Songkla University, Trang Campus, Thailand. She specializes in digital transformation, digital business, social commerce, and management information technology. Dr. Sukrat holds a Ph.D. in Information Technology from King Mongkut’s University of Technology Thonburi (2018), an M.Sc. in Management Information Technology from Prince of Songkla University (2007), and a B.Sc. in Management of Information Technology (Informatics) from Walailak University (2001). Her research focuses on digital transformation strategies for enterprises, technology adoption in agriculture and tourism, and sustainability in business performance, with emerging interests in social commerce and digital maturity models. She has led key projects, including developing a digital transformation maturity model for micro-enterprises (2022), designing an information system for creative tourism (2019), agri-digital innovation for sugarcane cultivation (2023), and sustainability performance assessment for Southeast Asian companies (2024). These initiatives demonstrate her ability to translate academic research into practical solutions benefiting communities and industries. Assist. Prof. Dr. Supattana Sukrat has published in Scopus and IEEE-indexed journals, with six documents, 89 citations, and an h-index of 5, reflecting international recognition. She has successfully secured research grants, collaborated with interdisciplinary teams, and contributed to rural business development in Thailand. Her expertise spans digital maturity modeling, information system design, sustainability performance assessment, and technology transfer for community advancement. Recognized for her leadership in promoting digital innovation and sustainable practices, she actively engages in academic networks, peer-review roles, and collaborative platforms to advance digital literacy and business transformation. Her vision is to empower small enterprises, enhance agricultural innovation, and support sustainable regional and global development. Through her academic excellence and community-focused initiatives, Assist. Prof. Dr. Supattana Sukrat exemplifies a researcher whose work bridges theory and practice, fostering innovation, societal impact, and the next generation of digital business leaders.

Profile: Scopus | Google Scholar | ResearchGate | IEEE Xplore 

Featured Publications

Sukrat, S., & Leeraphong, A. (2023). A digital business transformation maturity model for micro-enterprises in developing countries. Global Business and Organizational Excellence, 42(2), 1–28.

Sukrat, S., & Leeraphong, A. (2022). An effect of teaching and learning based on work-integrated learning and multidisciplinary instruction in digital marketing and emerging technologies subject. Journal of Education and Innovative Learning, 2(3), 205–222.

Leeraphong, A., & Sukrat, S. (2022). Developing learners’ competency through project-based learning: Case study of digital marketing and management course, Faculty of Commerce and Management, Prince of Songkla University, Trang Campus. Journal of Education and Innovative Learning, 2(1), 35–49.

Sukrat, S., & Papasratorn, B. (2018). An architectural framework for developing a recommendation system to enhance vendors’ capability in C2C social commerce. Social Network Analysis and Mining, 8(1), 1–13.

Sukrat, S. (2015). Guidelines for business directions of e-commerce for OTOP. University of the Thai Chamber of Commerce Journal (Humanities and Social Sciences), 35(1), 50–64.