Asha Binu Raj | National Institute of Bank Management | India
Dr. Asha Binu Raj 👩🏫 is a seasoned academician, researcher, trainer, and consultant with 22 years of rich experience across academia and industry. Currently serving as an Associate Professor at the National Institute of Bank Management (NIBM) 📍 Pune, she specializes in Human Resource Management and Organizational Behaviour. With over 13 years in teaching and more than 8 years in corporate HR consulting and talent acquisition 👥, she blends academic rigor with real-world application. Dr. Raj is also actively involved in training professionals, mentoring students, and contributing to research in HRM, leadership, employee engagement, and wellbeing 💡📘.
Professional profile :
orcid
scopus
Suitability Summary for Best Researcher Award:
Dr. Asha Binu Raj brings a rich blend of academic excellence, industry engagement, and impactful research to the table. With over 22 years of experience, including 13+ years in academia, she has made significant contributions to both theoretical and applied aspects of HRM and OB.
Her role as Associate Professor at the National Institute of Bank Management (NIBM), Pune, places her at a strategic confluence of academia and industry. Her expertise in leadership, talent management, employer branding, and employee well-being aligns with contemporary priorities in organizational success and sustainable HR practices.
Education & Experience :
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📚 Ph.D. in Human Resource Management / Organizational Behaviour (Institution details not specified)
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🧠 22 years total career experience (Academia + Industry)
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👩🏫 13+ years in academia teaching Ph.D., MBA, and BBA students
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🏢 8 years 7 months of corporate experience in HR consulting and talent acquisition
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📌 Currently: Associate Professor at National Institute of Bank Management (NIBM), Pune
Professional Development :
Dr. Asha actively contributes to professional development through her involvement in academic instruction, industry training, and consulting 📈. She designs and delivers customized training programs in HRM, OB, and leadership for diverse professional audiences 🗣️. Her work spans content development, mentoring, curriculum innovation, and leveraging digital tools for enhanced learning 📲. With strong interpersonal and analytical skills, she also supports the development of learning products and coordinates various academic and administrative activities. She fosters student growth through mentorship, case-based pedagogy, and gamified learning 🎯, creating impactful and engaging educational experiences 🚀.
Research Focus :
Dr. Asha Binu Raj’s research is rooted in the evolving dynamics of Human Resource Management and Organizational Behaviour 🔍. Her work explores themes such as leadership, employer branding, talent acquisition, employee engagement, organizational citizenship behaviour (OCB), CSR, corporate governance, wellbeing, and stress management 💼🧘♀️. She has published in prestigious journals including ABDC-ranked, SCOPUS, Web of Science, and more 📑. Her academic research aims to bridge the gap between theory and practice, offering actionable insights for both scholars and practitioners 🤝. Dr. Raj frequently presents at national and international conferences, driving thought leadership in HRM and OB globally 🌍.
Publication Top notes :
Title: Internal branding and technostress among employees – the mediation role of employee wellbeing and moderating effects of digital internal communication
Journal: Acta Psychologica, Volume 255, Article 104943
DOI: 10.1016/j.actpsy.2025.104943
Indexing: ABDC A, SCOPUS
Summary: This study explores the psychological interplay between internal branding and technostress among employees, with a special focus on employee wellbeing as a mediator and digital communication as a moderator. The findings suggest that strong internal branding reduces technostress when paired with effective digital communication, thereby improving employee wellbeing.
Title: Workplace spirituality and job satisfaction among teachers: influence of well-being and spiritual leadership
Journal: International Journal of Educational Management
DOI: 10.1108/IJEM-03-2023-0110
Indexing: SCOPUS
Summary: This article investigates how workplace spirituality affects job satisfaction among teachers, with employee wellbeing and spiritual leadership as key influencing variables. The research confirms that spirituality and leadership practices deeply rooted in values contribute positively to job satisfaction and emotional balance in educational institutions.
Title: Building corporate reputation through corporate social responsibility: the mediation role of employer branding
Journal: International Journal of Social Economics
DOI: 10.1108/IJSE-09-2021-0541
Indexing: SCOPUS
Summary: This study examines the relationship between Corporate Social Responsibility (CSR) and corporate reputation, highlighting employer branding as a mediating factor. The authors find that CSR practices enhance corporate image only when effectively communicated through internal and external employer branding strategies.
Title: Internal branding, employees’ brand commitment and moderation role of transformational leadership: an empirical study in Indian telecommunication context
Journal: Asia-Pacific Journal of Business Administration
DOI: 10.1108/APJBA-04-2021-0175
Indexing: SCOPUS
Summary: This article investigates how internal branding influences employees’ brand commitment in the Indian telecom sector, considering the moderating impact of transformational leadership. It reveals that leadership style significantly strengthens the positive effects of branding on employee loyalty and alignment with brand values.
Title: Do employees’ salaries and board of director’s remuneration impact gold demand?: An empirical study
Journal: Resources Policy, Volume 75, Article 102542
DOI: 10.1016/j.resourpol.2021.102542
Indexing: SCOPUS
Summary: The paper explores an unconventional determinant of gold demand—corporate remuneration. By analyzing Indian data, the study finds a significant relationship between compensation practices and gold investment behaviors, suggesting that increases in executive pay may drive higher gold purchases, particularly in uncertain economic times.