Ms. Hong Chen, Tampere university, Finland
Ms. Hong Chen is a passionate doctoral researcher at Tampere University, Finland, specializing in VR/AR, user behaviors, and data analytics. With a Master’s degree in Marketing from Zhongnan University of Economics and Law, China, and a Bachelor’s degree in Human Resource Management and Finance, Hong has a solid foundation in both theoretical and practical aspects of her field. During her tenure at The Chinese University of Hong Kong, Shenzhen Campus, she served as a research and teaching assistant, contributing to courses like Consumer Behavior, Marketing Management, and Marketing Analytics. Hong’s research interests lie at the intersection of technology and human behavior, exploring how emerging technologies shape consumer decisions and interactions. With her expertise and dedication, Hong is committed to advancing knowledge and understanding in her field. 🌟
Professional Profile:
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📚 Education:
Hong Chen is a doctoral researcher at Tampere University, Finland, specializing in VR/AR, user behaviors, and data analytics. She holds a Master of Marketing from Zhongnan University of Economics and Law, China, where she explored topics related to consumer behavior and purchase intention. Her Bachelor’s degree focused on Human Resource Management and Finance, providing her with a solid foundation in organizational behavior.
💼 Work Experience:
Prior to her doctoral studies, Hong gained valuable experience as a research and teaching assistant at The Chinese University of Hong Kong, Shenzhen Campus. In this role, she assisted in various marketing courses, including Consumer Behavior and Marketing Research. She contributed to curriculum development and prepared teaching materials, demonstrating her dedication to education and research.
🔍 Research Interest:
Hong’s research interests lie at the intersection of technology and human behavior, particularly in virtual and augmented reality environments. She is passionate about understanding how users interact with immersive technologies and leveraging data analytics to enhance user experiences.
🎓 Academic Supervision:
Under the guidance of Supervisor Hongxiu Li at Tampere University, Hong is actively engaged in her doctoral research, aiming to make significant contributions to the field of VR/AR and user behavior studies.
Publication Top Notes:
- User Experience of Virtual Reality-Based Digital Sports: A Topic Modeling Approach
- Presented at the 57th Hawaii International Conference on System Sciences, January 3, 2024.
- Emotional Experience in Virtual Reality Sports Use
- Presented at the Pacific Asia Conference on Information Systems, June 26, 2023.
- VR/AR Application in E-commerce: a Literature Review
- Presented at WHICEB (Workshop on the Economics of Information Security), August 16, 2022.