Ms. Pushpam T Davis | Marketing | Women Researcher Award

Ms. Pushpam T. Davis is an Assistant Professor of Operations Management at Saintgits Institute of Management, Kerala, India. With an academic background that blends engineering, business administration, and a research-focused doctoral pursuit in marketing, she is committed to enhancing the operational efficiency and strategic capabilities of organizations through impactful teaching and research. Her work focuses on sustainable public transport, electric vehicle adoption, and the application of marketing theory in technology-driven environments. She has presented her research at leading conferences such as IIM Ahmedabad and IIM Bodh Gaya and has published in respected journals indexed in Scopus and ABDC.

Professional Profile ,

Orcid 

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Education 🎓📚

• PhD (Pursuing) – Marketing, Kalasalingam Academy of Research & Education, Tamil Nadu

• MBA – Marketing & Finance, Sahrdaya Institute of Management Studies, Thrissur

• B.Tech – Electronics & Communication Engineering, Sahrdaya College of Engineering, Thrissur

Professional Experience 🧑‍🏫💼

Assistant Professor – Saintgits Institute of Management, Kerala (Mar 2022 – Present)

• Leads curriculum design in Operations & Supply Chain Management

• Teaches Operations Research, Strategic Management, and Project Management

• Incorporates Lean Six Sigma and innovation-driven practices

Assistant Professor – Assumption College, Changanacherry (Nov 2019 – Mar 2022)

• Delivered core business and operations management courses

• Emphasized strategic industry relevance and logistics in teaching

Business Development Executive – T D Industries, Thrissur (May 2018 – Oct 2019)

• Led customer acquisition, retailer relationship management, and market expansion strategies

Research Interest 🔬📈

• Sustainable Operations & Electric Vehicle Adoption

• Push-Pull-Mooring Theory in Transport Marketing

• Government Incentives in Public Mobility

• Augmented Reality in Retail Experience

• AI in Agriculture and Emerging Tech in Management

📊 Author Metrics & Publication Overview

• Scopus-indexed (Q2) article published in Sustainable Futures (Elsevier)

• Publications in ABDC ‘C’ ranked journals (Journal of Informatics Education and Research)

• Research presentations at IIM Ahmedabad, IIM Bodh Gaya, Rajagiri Conferences, and ICARETM-Pondicherry University

• Focused on empirical studies with modeling techniques such as UTAUT2, Expectation Confirmation Theory, and PPM framework

📚 Selected Publications & Conference Presentations

1. Push-Pull-Mooring Factors & Electric 3-Wheelers – Sustainable Futures (Scopus Q2, 2025)

2. Government Incentives & Electric Autorickshaw Usage – Journal of Informatics Education & Research, 2024

3. Quantum-Powered EVs & UTAUT2 Model – Journal of Informatics Education & Research, 2024

4. Drivers’ Usage Intention for Electric Rickshaws – IMRC at IIM Ahmedabad, 2024

5. Sustainable Transport in Kerala – ICARETM at Pondicherry University, 2024

6. Augmented Reality & Purchase Intention – Rajagiri International Conference, 2024

7. AI in Kerala Agriculture – Berchmans Conference on Metaverse, 2023

8. Emerging Trends in T&D – Rajagiri Conference, 2023

9. Electric Vehicle Buying Behavior in Kerala – DC School of Management, 2022

Conclusion 🌟🎯

Ms. Pushpam T. Davis exemplifies the spirit of the Women Researcher Award with her proactive, interdisciplinary research, strong theoretical grounding, and socially relevant themes. Her ability to blend marketing, sustainability, and technology places her among the promising early-career women researchers in India.